Writer | Marketer | Creative

Kennetic Expression

A lively take on creativity, business, and life.

Ask This One Question Before You Make Any Decision

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I stumbled upon this almost by mistake. Nearly all the content I create for Text Request involves customer engagement.

Accordingly, I think of consumer behavior and generally begin to place consumers (or current customers) at the forefront of everything.

Piece after piece, I noticed I kept coming back to the same question. It's a question that certainly relates to (potential) customers at all times.

Then I realized you could easily extrapolate it to any decision. Asking yourself this one question before you make any decision could save you a lot of displeasure, money, and even make you happier as a result!

"Who's that good for?"

That's the question you need to ask over and over again. Who's that good for? We're about to make this decision at work. Who will that decision be good for? Are there better options? Let's look at some practical applications.

You're looking into buying a new computer. Who will that new computer be good for? Is there a more helpful or beneficial way you could allocate those same funds?

You're considering a new automation software at work. Who will that be good for? What will it change? Will it affect customers, and how will they respond?

Every decision we make affects more than just us. If I leave dishes on the coffee table, who's that good for? It's good for me, because I don't have to do anything I don't want to do. But it's bad for my wife, because it makes her experience living with me worse than it should be.

Maybe you want to get a new luxury car. Who's that good for? It's good for you, because you get something new and awesome. But you could put those extra dollars towards your kid's college fund, which would be way better for them.

You could pitch everyone at the networking event to work with you or buy your product. Who's that good for?

It seems good to you, because you know sales is a numbers game. That's an easy way to increase your numbers. But nobody wants to work with someone that's always pitching, so it's actually bad for everyone.

Whether it's related to the customer experience, your family, or whatever, you need to ask this one question before making any decision. Who's that good for?

Something could initially be good for you, but there's two sides to every coin. You need to consider how your decisions will affect others before you commit to them.