Writer | Marketer | Creative

Kennetic Expression

A lively take on creativity, business, and life.

This is Important to Remember When Writing Any Genre

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Key to keeping a happy customer is under-promising and over-delivering. When writing, your idea is the product you're trying to sell to readers.

If you hype up your idea too much, you're only going to let people down. Exaggerations and an overabundance of adjectives often don't help you expand your point, but instead minimize its impact.

You have to make sure that your idea is never bigger in your head than what you can create on paper.

This is difficult for me, and I know it's difficult for others, too. We're creatives. We love to envelope ourselves in ideas and themes, to channel emotions, and create this giant spectacle of words to share with others.

The problem is that we're really bad at doing it in a compelling way. We tend to become overbearing, and we're often blind to it.

A primary attribute of great writers is their ability to be succinct, to say more with less. It's a very difficult skill to master! I've asked a few people I consider great writers how they're able to write so concisely. Their answers were more or less, "I say what needs to be said, nothing more."

Well said.

That's the disparity between great writers and the rest of us. Great writers don't build up ideas beyond what the story can report.

There's no over-dramatization. Great writers tend to have an elegant grasp of language, and know when to say enough's enough.

This is the lesson we need to remember, no matter which genre(s) or style(s) of writing we choose! And we need to pair this lesson against our natural tendency to beat dead horses.

Describing every last detail of a room or character does not add value to a story. Giving four examples to prove a point when two would suffice detracts from the point itself.

When writing, it's important to maintain the right expectations. That's how you create happy readers. People hate click bait, because it always over-promises and under-delivers.

We get so lost in our own heads, thinking this is amazing, or that is outrageous, that we can't place ourselves in others' heads.

How will they read this? What will their first impression be? Will it feel like I'm saying too much? Get out of your head, and get into your readers'.