Writer | Marketer | Creative

Kennetic Expression

A lively take on creativity, business, and life.

What Next Year's "365" Project Will Look Like


I really want to become a better creative. Last year I did a "365" project to read 52 books in 52 weeks, and I loved it! Despite not writing about it much on Kennetic Expression, I learned a ton, became a much better writer, and became more disciplined with time management.

I chose that reading goal because I enjoyed reading and wanted to somehow gamify that form of relaxation. Now I want to become a better creative, which will include video content, photography, podcasts, etc. But I particularly want to become a better writer.

Despite what a lot of people say about not defining yourself or your worth by what others think, that concept doesn't exactly apply to creatives. Your worth as a creative is directly tied to how many people enjoy what you do, and find value in it enough to support you.

Like authors or painters, you're at least partially defined by how many people are willing to pay for your work, and how much they're willing to pay for it.

I want to improve my worth. Thinking through how to do this, or where to even start, I've decided to start another year-long project. (Woo!) It may very well take much longer than a year to gain any substantial ground, as is often the case. But if nothing else I'll become better at what I do over the next year.

To become better at anything, you have to do it regularly, and you have to experiment with different ways of doing it - like training for a 1500 meter race. You're not just going to keep running laps, you're also going to do stadium steps and a hundred other strength training exercises. And you're going to do them a lot.

I want to become a better writer, one the general public would actually be willing to pay for his work. So I'm making it a goal to methodically create more and better writings, and to do so in as many different styles as I can. Simple enough, but what will that look like?

Currently I write business content for Text Request. I also write personal, career-related pieces for Elite Daily. I write press releases for Text Request. I write humorously educational and entertaining pieces for Lifehack.org. I write consumer/business content for Tech.Co. And I write op-ed pieces for the Donalsonville News here and there.

Kennetic Expression has always been a place for me to write personal accounts, and to experiment with what I want to do next. It's basically been my drawing board and drafting table, which is why anything of value on here can also be found (with better editing) on one of the sites listed above.

But I need to add to what I've been doing so I can get better, and so I can start to understand what my worth is as a creative. Thus, next year's project is this: I'm going to publish 100,000 words outside of what I write for Text Request (my day job).

To help with this, I'm starting a niche blog, ProductiveandSuccessful.com. While Kennetic Expression is full of my "lively thoughts," P&S will be content specifically for helping others gain an edge in their own career paths. Ideally, it'll go on to be a contributor-based site, like Lifehack or Elite Daily, where dozens of other experts are also contributing.

I'm looking to publish 100,000 words between today, November 29, 2015, and November 28, 2016. This means I'll need to publish about 2,000 words a week. I'm anticipating one published piece a week on Kennetic Expression between 600-800 words, and one piece on P&S between 1200-2000 words.

In creating weekly content for both Kennetic Expression and Productive & Successful, I'll be looking to define my value, and watch as my value (hopefully) grows. How many people are willing to follow me? How many viewers can I get to my sites? What dollar value does that bring me? How many people will go from one of my blogs to connecting with me on other social sites?

I'll be looking for answers to these questions daily, pivoting along the way. It's going to be a crazy, stressful year I'm sure. But I'm excited about where it's going to take me! Or rather, where I'm going to take myself.