Writer | Marketer | Creative

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If You're Not a Sell-Out, You're a Loser


There are competing ideas here. There's art for the sake of art, and there's art with the purpose of propulsion.

At the end of the day, it doesn't matter how good you are at what you do, or how great you can make yourself feel. It matters that you can support your family and impact others.

Losers in this case are effectively the hedonists. They create solely for pleasure. They produce music for themselves, they write in genres no one wants to read, paint images with no potential audience, film movies that clash with the laws of storytelling, or anything of that sort.

It's all just for them. They lack every ounce of marketing know-how, or care for that matter.

These people, should they choose to pursue their "art" full-time, are typically the burned out broke bohemians drinking $4 black coffee and smoking American Spirits.

Those in this stereotype could be absolutely brilliant in what they create, but they never found an audience. They never monetized. They never sold-out.

Sell-outs are the success stories. They're the Katy Perry's and the Stephen Kings of the world. People who knew they were good (and thankfully found others who recognized that), and who continually and intentionally took their craft to higher and higher levels.

Sure these people love what they do, but they didn't just do it for the art. They recognized opportunity, and they took it.

From gospel choir and magazine short stories to the most #1 hits in Billboard history and more than 50 worldwide bestsellers. That's what it means to sell-out: to grab opportunity when it presents itself.

There's a common misconception that selling out means foregoing your dignity. That's not true. Creating for the sake of art, creating just for yourself, spending all day every day on it but never moving up a level is the most selfish thing any artist can do.

Selling out isn't losing your dignity, it's dropping your pride!

Get your nose out of the air and take advantage of the opportunity when it presents itself! Go up a level, provide for your family, put yourself in a position to influence others for the better.

If you just spend of couple hours here and there creating for yourself because you enjoy the hobby, that's totally fine. But if your artistic pride is getting in the way of growth, money, and the chance to make a difference, you're losing.