Writer | Marketer | Creative

Kennetic Expression

A lively take on creativity, business, and life.

What in the World Counts as Good Writing?


If I knew the answer to this, I could be a millionaire by 2017. It's a great question!

It's one we probably all try to figure out. When I started writing regularly back in January of last year, I didn't think much of it. I knew I wasn't good, and I needed to focus on writing as much as possible to become good. I could fine tune later.

Maybe I'm getting ahead of myself, but 16 months and 250 posts later, I feel like I should be fine tuning. Where in the world do I start?

In its simplest form, I think good writing is exactly like advertising. A good advertisement is an advertisement that converts. I think a solid argument could be made that good writing is writing that accomplishes your goal. Maybe it does mean arranging words and punctuation just so to captivate a reader. Maybe not.

If your goal is to sell books, good writing is that which produces the most sales. If your goal is to get people to donate to your cause, then good writing is that which elicits the most charity. If your goal is to gain followers (please subscribe below), then good writing is that which makes the most people want to hear from you again.

I think that's what makes the question so difficult to answer, and what makes it so hard to find characteristics that you can combine to equal good writing over and over again. It's so simple. If your goal is to do X, then good writing is that which does X. That's it!

You're probably like me. I want my skills in syntax, persuasion, and creativity to be so highly developed that people read 500 words and think, "This guy's good."

I don't think there's anything wrong with wanting that. I really just don't think it matters at all. The real question is: How do you get readers to do X?