Writer | Marketer | Creative

Kennetic Expression

A lively take on creativity, business, and life.

What's the Purpose of Your Writing?

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Why? Why do you do what you do? That's a great question for all of us to ask ourselves regularly.

It's also great for determining specifics, like why you choose a certain job or place to live or significant other - even why you say certain things or behave in particular ways. There's a reason.

Why do you do it? Why do you create the things you create? What are you trying to accomplish when you write a story or post on your blog?

You desperately need to have a solid, definable reason. If you're creating something and putting it in front of people, what's your goal? What are you hoping to get? What are you trying to get people to do?

Is writing simply what you do to make yourself feel better? Are you trying to provide a specific value? Are you trying to make people laugh?

All good writing fulfills a purpose, be it education or entertainment or something else. What's the purpose of your writing? Here's an example to help you think.

Take a look at the About page, and you'll see my goal: to create content that positively influences others in their careers and day-to-day lives.

My goal in every post is for the content to be easily consumable, and for there to be a very obvious takeaway. Everything I create for Text Request has a specified goal as well: to revolutionize the way businesses and consumers engage with each other.

Every piece of content is written with that mission in mind.

Do I always succeed in these missions? Of course not! I make mistakes. I learn from them. Repeat.

But when I'm writing, I'm always thinking "What's the purpose of this piece? What is the reader supposed to do with this information? Does this have any value?" That's my process. That's my purpose.

Neither of these goals have to be yours as well, but you need to decide on something.

Without a purpose, you have no direction. If you have no direction, how can you possibly expect to end up where you want? You wouldn't even know where that would be!

If you don't yet have a specified purpose for your writing (or for whatever you create) do yourself a favor. Take a few moments, as long as you need, and come up with one or two sentences defining the purpose of whatever it is you create.

You can update it at any time (and you should review it every so often). You'll feel better about everything you create from here on out, and your viewers will thank you.