Writer | Marketer | Creative

My Blog

A lively take on creativity, business, and life.

Writers, It's Your Job to Market Yourselves

Writers It's Your Job to Market Yourselves.jpeg
 

It doesn't matter how good you are if no one sees your work.

It's not enough to just have a blog, or to throw your self-published novel on Amazon. You need to be actively promoting your work wherever people will bite. That's not a best practice. That's your job!

A lot of writers - and creatives in general - hold this belief that they only need to work on their craft. That consumers will seek out greatness. That eventually the publishing house they sign with will do all the marketing for them.

That's delusional.

Consumers pay attention to whatever's in front of them. And publishers? They're business people! They want to provide a product that will sell. How will they know what sells?

By giving people what they want.

A great indicator of what's going to sell is how many viewers, subscribers, and engaged audience members you're able to bring in without outside help. How many people already want what you're offering?

If 100 people pay attention to your blog every month, there's not a very good base audience. At that point, there probably isn't anyone who would pay for your work.

But let's say there's 100,000 people who pay attention to your blog every month. You're clearly providing value or something that people want to consume. Nobody has to bet on you, because you've already proven yourself.

With a larger audience, there's a much higher possibility that someone will pay for your book, or whatever else you create, because you made it. People have grown to respect what you do enough that they'll pay $20 for that book.

But you have to get that audience.

That means it's your job to understand social media marketing. Search engine optimization. Digital marketing. User experience. Email marketing. What makes an idea spread or go viral. And to network with the right people.

You can't just write a few pages and expect things to come to you. It's your job to learn all of this while developing your craft.

Everyone writes these days! Not everyone can distinguish themselves. Not everyone can grow a significant following. Not everyone knows how to promote themselves and their work.

That's what you have to do! That's your job! You can't leave it up to someone else to do it for you.